What is your challenge today?
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CRM Implementation
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Key Benefits
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- Improve customer loyalty
- Reduce costs
- Increase revenues
- Better visibility
- Collaborated selling
- Marketing automation
- Sales automation
- Distributed access
- Ease of use and extensibility
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Growth, Efficiency & Compliance
Effective technology management involves continuous course correction, improvement and most
importantly agility - being available when business needs it. Business need cycles around
growth, efficiency, compliance and security.
Solutions must enable your IT to proactively cater to the business requirements, anticipate and
manage growth at lower costs using proven industry standards like ITIL-based best practices.
Expectations in terms of capacity, cost of delivery and service quality are the crucial
aspects.
CRM Implementation - "Customers First" approach
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What do you do to get the most out of your CRM implementation? We believe, CRM should be
implemented right across all business units. The CRM process should
- Go beyond sales force automation but should strengthen your customer relationship
- Bring together employees, customers, suppliers and partners
- Free-flow of information without any barriers to serve the customers better
CRM understands and manages the needs of an organization's current and potential
customers. Identifying and meeting customer needs is the main objective of
customer relationship management. CRM works with customers to achieve excellent
customer service. This is a fundamental of CRM implementation.
Customer relationship management is a process that manages to achieve the optimum balance
between organization investments and customer satisfaction which leads ultimately to maximum profit.
CRM involves applying customer knowledge to improve performance and results in the integration of
marketing, sales and service activities. Customer relationship management also enables a company
to help sales staff close deals faster. All this contributes to overall profitability.
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Our CRM implementation process considerations are:
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Processes
- Execution and management ownership definition
- Establish measures, metrics & tactical and management reporting
- Define audit & continuous improvement cycles
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Priorities
- Establish organization-wide priorities
- Define proactive and reactive procedures
- Establish monitor & control parameters
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People
- Establish and define function, roles and responsibilities
- Define ongoing staff training on technology, operational and management skills
- Identify and eliminate superfluous delegation and authorization needs
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Dependencies
- Clearly establish a relationship framework
- Define operational & tactical interdependencies
- Define and document internal and external interfaces and interaction points
- Timing
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What do we provide?
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Requirements Analysis & CRM Process definition
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Goldmine® Installation & Configuration
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Custom Enhancements & Integrations
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Lead-flow integration & product/service catalog integration
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IP Contact Center voice integration
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Marketing Automation
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FrontRange Goldmine® Training & Support
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Customizations, Integration & Migration (Data, Process & Systems)
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Related Links
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Next Steps
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